Galletti Uncovers the Secrets of Good Copy

Carl Galletti was one of the key speakers at Armand Morin's San Francisco Big Seminar - Click play to listen to this session (68 mins).

In 1968, Carl Galletti ventured onto the copywriting landscape and scored a direct hit his first time out. He wrote a direct mail letter, which garnered a 4% response – excellent statistics for those kinds of mailings. While he started out copywriting, he also kept the entrepreneur fires burning inside him.

Back in 1976, Carl was a pioneer in the personal computer field. He was the founder of a company called Technical Design Labs. Experience he gained in this venture would give him even more insight into business and the consumer psyche.

After that, Carl worked for many years for the largest oil company on the planet. In addition, he also worked for one of the premier market research firms in the country. Add to that the fact that he was an executive vice-president for a Madison Avenue advertising agency and you have the makings of a well-rounded writer-businessman.

Today, Carl is involved in copywriting, direct response advertising, internet marketing, coaching, and consulting. Many respected marketing consultants consider him one of the best freelance copywriters and marketing experts in the United States. Carl is also an author and professional speaker, using these platforms to offer his advice, knowledge, and experience to other business people.

In fact, many marketing consultants and those in direct response advertising call on Carl when they need creative, persuasive copy. His list of clients is varied. Authors, Publishers, professional speakers, schools, and health technology firms among others utilize his services.

Carl is the author of the "Ad Secrets Marketing Letter", his newsletter for marketing information. He also runs the Copy Coach website dedicated to offering resources to improving copywriters' skills in writing Direct Mail Sales Letters.

Carl offers a Copywriter Protégé Program for those who choose to enroll. It's an intensive course loaded with information and techniques for creating killer copy. This program goes below the surface of the copywriting trade. It is for someone who is serious about becoming a professional copywriter. The focus of the course is to prepare writers with the skills necessary to make huge money in the field.

While Carl ventured into other fields after 1968, he did come back to copywriting. In essence, copywriting is an entrepreneurial activity itself when you're doing it freelance. Carl Galletti instills this entrepreneurial spirit in his writing. His copy is full of energy and calls to action. He instills this spirit and drive into those he consults and coaches. That's why he's an internet success, with those wanting to learn copywriting the right way flocking to him for guidance.

Check out one of Carl Galletti's presentations below...